GotU has won the Real Results award of the Facebook Innovation Spotlight 2016 contest with its successful, customer-centric local Facebook advertising technology.
London – July 14th 2016. GotU, the leading provider of local Facebook advertising solutions to small-medium businesses (SMBs) and retailers worldwide, has been announced the winner of the Real Results award of Facebook’s Innovation Spotlight 2016 – the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.
“To deliver real results we need to be customer-centric and focus on what really matters to them. In the end, SMBs and local retailers want people to walk into their store today. Clicks and impressions mean close to nothing to SMBs. We focus on how our end-clients measure success, and that’s delivering real walk-in customers.” Amedeo Guffanti, the Founder of GotU, stated.
“Implementing GotU’s white-label solution into our digital product offering has been a big step for us. Small local businesses are more confident with investing in digital when they see the results with their own eyes. Changing the way we sell digital to our clients is bringing new results for us too. The customer-centric methodology works both ways.“ Johnas Van Lammeren, Business Development, DTG Netherlands, explained.
GotU taps into one of the biggest challenges pervading in local media advertising today – a market with an estimated size of $132 billion in the US. Globally, only 5% of 45 million local business pages on Facebook are active advertisers as local retailers still have a hard time understanding what online advertising can do for them. Using GotU’s technology, SMBs at smaller budgets can finally purchase, understand and measure results of local online ads in terms of the reach & frequency per real people reached. This new optimisation technology for Facebook ads focused on offline ROI allows business directories to offer better digital campaigns to their clients at a large scale.
“To stay relevant, innovation is key. Innovation is not about digital, it’s about culture. First we need to understand the customer and their decision making process. With that philosophy, we provide our white-label solution to SMB marketing companies and business directories so they can offer our product and bring better results to millions of local businesses everywhere. Winning the Innovation Spotlight Award is a confirmation that our customer-centric approach is a step in the right direction, and that we are a leader amongst the vast offerings of the Facebook Marketing Partner community.” Amedeo Guffanti explained.
About GotU: GotU is a London-based advertising technology solutions provider for SMB Marketing Partners and business directories like DTG Netherlands, as well as large retail and restaurant chains. For enquiries, please contact Emma Koitola, firstname.lastname@example.org.
Download the official Press Release in a PDF here.
Read Facebook Marketing Partner’s announcement on the Facebook Innovation Spotlight Award Winners for Real Results.
Watch the video about the Facebook Innovation Spotlight winner, GotU:
See the awarded Success Story, GotU’s campaign for DTG Netherlands & SeeMe Org: