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Rising above Advertising Clutter: Digital Strategies for Small Local Businesses to Beat the Big Guys

GotU & Bia/Kelsey Vantage Point Paper

 

GotU has published a whitepaper in collaboration with BIA/Kelsey as part of the “Vantage Points” series: Rising above Advertising Clutter – Digital Strategies for Small Local Businesses to Beat the Big Guys.

The paper taps into the challenges of small local businesses today. As digital marketing usage grows, so does the competition. Consequently, the main question most small businesses are trying to find the answer to these days goes: “How can I make sure my ads are noticed?” The same question applies to business directories, as well as local agencies and marketing partners. When even the big national companies with big budgets are using the same digital channels and targeting the same, if not bigger, audiences, the small players need to find a way to stand out. And luckily there is a way to stand out – an easy one.

Read the paper to learn insights and tactical strategies for local businesses trying to find success and beat the big companies in digital advertising.

 

 

You can also read the blog article published on BIA/Kelseys Local Media Watch blog to learn the simple steps for a successful digital advertising strategy for small local businesses.

 

GotU awarded prestigious Local Search Association (LSA) Certification – The Seal of Trust in Digital Marketing

GotU awarded LSA Certification

GotU awarded prestigious Local Search Association (LSA) Certification – The Seal of Trust in Digital Marketing

Los Angeles, 30th August 2017. GotU, the award-winning technology provider of Facebook advertising solutions for business directories, retailers and local businesses worldwide, has been awarded with the LSA Certification, the Seal of Trust in Digital Marketing, which awards marketing service providers that operate with the highest level of integrity and clarity in their business practices.

The LSA Certification Program has been created by The Local Search Association (LSA) to help businesses identify reputable and trustworthy digital marketing partners.

“The digital marketing ecosystem is expansive with too many options. This is why the LSA certification is fundamental and essential in separating trustworthy providers from the rest”, Amedeo Guffanti, the CEO and Founder of GotU stated. “Business relationships last only when there is trust. We’ve always made sure that every procedure in our operational and delivery pipeline is driven with transparency. We aim to drive sustainable success for our partners on a long term basis”.

The LSA certified companies have all passed a rigorous review process and are deemed trustworthy. The certification review process focuses on company-wide policies and processes such as: Sales practices and promises made to clients; Customer service standards and accountability; Employee hiring and training practices; Service agreements and contracts; Clear statements of pricing for products and services; and Security and privacy of information – ensuring the transparency and honesty of the company for the SMBs and marketing partners partnering with the certified companies.

“It’s an honor for us to be LSA certified and among a selected few that works hard at adhering to digital marketing business ethics”, Lorenzo Pireddu, the Commercial Director leading GotU’s Los Angeles office, stated. “We trust that this recognition will help the many local businesses, marketing partners and business directories here in the US and around the world, in their search for a right marketing partner to grow their business with.”

 

About GotU
GotU is a Los Angeles based advertising technology solutions provider for SMB Marketing Partners and business directories like Yellow Pages, as well as large retailers. GotU’s advertising solution was awarded the Facebook Innovation Spotlight award for Real Results in July 2016 and it is currently available in more than 18 countries globally. For further information, please visit www.gotu.io or contact Emma Koitola, e.koitola@gotu.io.

 

About LSA
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more. For further information, please visit www.thelsa.org.

 

See or download the official press release here.

GotU selects Yellow Pages Serbia as exclusive partner to boost local business growth through Facebook

London – 15th June 2017. GotU, the award-winning provider of local Facebook advertising solutions to small and medium businesses (SMBs) and retailers worldwide, has launched its hyperlocal technology in Serbia in June 2017. In collaboration with Yellow Pages Serbia – the leading directory and local search company in the country, GotU will provide thousands of local businesses with unprecedented access to the vast digital marketing opportunities on Facebook Business.

GotU for SMB marketing partners is an innovative end-to-end Facebook advertising solution, based on an efficient combination of hyperlocal targeting and reach & frequency optimization. Facebook offers the best marketing platform for local businesses to reach their target audience in Serbia today. However, local businesses are still often unaware of this opportunity. GotU’s sales and advertising solution aims to break this barrier with its unique product aimed at driving real offline action through online advertising.

Serbia represents an important achievement in Europe for GotU. Our Facebook marketing technology will empower thousands of local SMBs – who form the backbone of Serbia’s economy – with access to new business opportunities and growth”, Amedeo Guffanti, the CEO of GotU explains.

GotU will be working with Yellow Pages, Serbia’s biggest publication & SMB-focused brand. An established directory and salesforce network is crucial for a digital product launch in a country where many business owners still need guidance on digital. Today, only 5% of Business Page owners are advertisers on Facebook, so there’s a huge untapped potential in introducing the digital advertising industry to small local businesses.

Zarko Popovic, CEO of Yellow Pages Serbia stated “Over 90% of all businesses in Serbia are classified as SMBs. That’s why implementing a hyperlocal digital marketing technology specifically designed for small local businesses is a big step, which supports our customers’ transition into the digital world and opens new possibilities for local growth.”
 
 
About GotU: GotU is a London-based advertising technology solutions provider for SMB Marketing Partners and business directories like Yellow Pages, as well as large retail and restaurant chains. GotU’s advertising solution was awarded the Facebook Innovation Spotlight award for Real Results in July 2016 and is currently available in more than 18 countries globally. For further press enquiries, please contact Emma Koitola, e.koitola@gotu.io.

About Yellow Pages Serbia: Yellow Pages is the largest local search engine and business directory in Serbia. Understanding the needs of SMBs in Serbia, they provide the most suitable marketing services to their local clients, maximising their benefits with limited budgets.

 

See or download the official press release here.

GotU wins Gold Stevie® Award for New Marketing Solution

GotU is the Gold Winner of Stevie Awards 2017 - New Marketing Solution

 

 

Los Angeles, California – February 24, 2017.  GotU, the leading provider of local Facebook advertising solutions to business directories, small and medium businesses (SMBs) and retailers worldwide, has won the Gold Stevie® Award in the New Marketing Solution category in the 11th annual Stevie Awards for Sales & Customer Service, the world’s top honors for customer service, sales and marketing products.

More than 2,300 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 10% over 2016. Finalists were determined by the average scores of 77 professionals worldwide, acting as preliminary judges.

“GotU has helped local business owners to finally understand and see the results of their digital investment in real life by delivering real walk-in customers – something they haven’t been able to do with traditional CPM and CPC campaigns.” Amedeo Guffanti, the Founder and CEO of GotU, stated.

Using GotU’s technology, business directories, publishing companies and yellow pages have managed to launch personalized Facebook marketing campaigns at scale for the thousands of SMBs they support.

“It’s a big honor for us to have won this award in the category of New Marketing Solution. After being awarded by Facebook themselves for delivering real results, this is another affirmation that our technology is the new way to define and run local marketing. GotU’s roadmap is consistently focused on adding real value through technical insights. Being an official Facebook Marketing Partner allows us to have first-hand access to latest Facebook product updates and features. We’re proud of the position we’re in, and look forward to launching new innovations in the future”, Amedeo Guffanti explained.

 

About GotU: GotU, a verified Facebook Marketing Partner, is an award-winning London-based advertising technology solutions provider for SMB Marketing Partners and business directories like DTG Netherlands, as well as large retail and restaurant chains. For enquiries, please contact Emma Koitola, e.koitola@gotu.io.

About The Stevie Awards: Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.

 

Download the official Press Release in a PDF here.

MMRD selects GotU as strategic Facebook Marketing Partner to boost local business growth in Myanmar

London – 13th October 2016

GotU, the leading provider of local Facebook advertising solutions to small-medium businesses (SMBs) and retailers worldwide, will be launching its award-winning hyperlocal technology in Myanmar in October 2016. In collaboration with MMRD Publications – the leading directory company in Myanmar, GotU will provide hundreds of local businesses with unprecedented access to the vast marketing opportunities on Facebook Business.

GotU for SMB marketing partners is an innovative end-to-end Facebook advertising solution, based on an efficient combination of hyperlocal targeting and reach & frequency optimization. Facebook is the top website in Myanmar today and offers the best marketing platform for local businesses to reach their target audience. However, local businesses are still unaware of this opportunity. GotU’s sales and ad solution aims to break this barrier with its unique product aimed at driving real offline action.

“For GotU, Myanmar is a huge achievement: our Facebook advertising technology will empower thousands of SMBs – who form the backbone of Myanmar’s fast-growing economy – with access to new commercial opportunities.” Amedeo Guffanti, the CEO of GotU explains.

GotU will be working with MMRD, Myanmar’s biggest Publication & SMB-focused brand. An established directory and salesforce network is crucial for a digital product launch in a country where many business owners still need guidance on digital. Today, only 5% of Business Page owners are advertisers on Facebook.

U Moe Kyaw, Managing Director of MMRD, stated “In a country where approximately 99.4% of all businesses are classified as SMBs, implementing a hyperlocal digital marketing technology is a crucial milestone that supports MMRD’s,and its customers’, transition into the digital world. Our partnership with GotU will only strengthen MMRD’s reputation as a strong digital media player in the region.“.

The launch also marks an important milestone for Facebook due to the unprecedented mass onboarding of hundreds of SMBs in Myanmar as Facebook advertisers. Paolo Picazio, Facebook’s Global Partnerships manager explained: “Great things happen when the right solution meets the right need. This is a fantastic demonstration of the importance of our Facebook Marketing Partners. GotU is not just expanding in a new territory, it’s also giving SMBs in Myanmar the right Facebook tools to grow their business with and also helping Facebook Business to efficiently meet their unique needs.

About GotU: GotU is a London-based advertising technology solutions provider for SMB Marketing Partners and business directories like MMRD, as well as large retail and restaurant chains. GotU’s advertising solution was awarded the Facebook Innovation Spotlight award for Real Results in July 2016 and is currently available in more than 12 countries globally. For further enquiries, please contact Emma Koitola, e.koitola@gotu.io.

About MRRD: Founded in 1992, MMRD Publications provides Marketing Services to Small and Medium Sized enterprises across Myanmar, primarily through 15 regional and sector specific directories.

See the official Press Release here.

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