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MMRD selects GotU as strategic Facebook Marketing Partner to boost local business growth in Myanmar

London – 13th October 2016

GotU, the leading provider of local Facebook advertising solutions to small-medium businesses (SMBs) and retailers worldwide, will be launching its award-winning hyperlocal technology in Myanmar in October 2016. In collaboration with MMRD Publications – the leading directory company in Myanmar, GotU will provide hundreds of local businesses with unprecedented access to the vast marketing opportunities on Facebook Business.

GotU for SMB marketing partners is an innovative end-to-end Facebook advertising solution, based on an efficient combination of hyperlocal targeting and reach & frequency optimization. Facebook is the top website in Myanmar today and offers the best marketing platform for local businesses to reach their target audience. However, local businesses are still unaware of this opportunity. GotU’s sales and ad solution aims to break this barrier with its unique product aimed at driving real offline action.

“For GotU, Myanmar is a huge achievement: our Facebook advertising technology will empower thousands of SMBs – who form the backbone of Myanmar’s fast-growing economy – with access to new commercial opportunities.” Amedeo Guffanti, the CEO of GotU explains.

GotU will be working with MMRD, Myanmar’s biggest Publication & SMB-focused brand. An established directory and salesforce network is crucial for a digital product launch in a country where many business owners still need guidance on digital. Today, only 5% of Business Page owners are advertisers on Facebook.

U Moe Kyaw, Managing Director of MMRD, stated “In a country where approximately 99.4% of all businesses are classified as SMBs, implementing a hyperlocal digital marketing technology is a crucial milestone that supports MMRD’s,and its customers’, transition into the digital world. Our partnership with GotU will only strengthen MMRD’s reputation as a strong digital media player in the region.“.

The launch also marks an important milestone for Facebook due to the unprecedented mass onboarding of hundreds of SMBs in Myanmar as Facebook advertisers. Paolo Picazio, Facebook’s Global Partnerships manager explained: “Great things happen when the right solution meets the right need. This is a fantastic demonstration of the importance of our Facebook Marketing Partners. GotU is not just expanding in a new territory, it’s also giving SMBs in Myanmar the right Facebook tools to grow their business with and also helping Facebook Business to efficiently meet their unique needs.

About GotU: GotU is a London-based advertising technology solutions provider for SMB Marketing Partners and business directories like MMRD, as well as large retail and restaurant chains. GotU’s advertising solution was awarded the Facebook Innovation Spotlight award for Real Results in July 2016 and is currently available in more than 12 countries globally. For further enquiries, please contact Emma Koitola, e.koitola@gotu.io.

About MRRD: Founded in 1992, MMRD Publications provides Marketing Services to Small and Medium Sized enterprises across Myanmar, primarily through 15 regional and sector specific directories.

See the official Press Release here.

GotU is the Winner of Facebook Innovation Spotlight 2016

GotU Winner of Facebook Innovation Spotlight - blue-small
GotU has won the Real Results award of the Facebook Innovation Spotlight 2016 contest with its successful, customer-centric local Facebook advertising technology.

London – July 14th 2016. GotU, the leading provider of local Facebook advertising solutions to small-medium businesses (SMBs) and retailers worldwide, has been announced the winner of the Real Results award of Facebook’s Innovation Spotlight 2016 – the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.

“To deliver real results we need to be customer-centric and focus on what really matters to them. In the end, SMBs and local retailers want people to walk into their store today. Clicks and impressions mean close to nothing to SMBs. We focus on how our end-clients measure success, and that’s delivering real walk-in customers.” Amedeo Guffanti, the Founder of GotU, stated.

“Implementing GotU’s white-label solution into our digital product offering has been a big step for us. Small local businesses are more confident with investing in digital when they see the results with their own eyes. Changing the way we sell digital to our clients is bringing new results for us too. The customer-centric methodology works both ways.“ Johnas Van Lammeren, Business Development, DTG Netherlands, explained.

GotU taps into one of the biggest challenges pervading in local media advertising today – a market with an estimated size of $132 billion in the US. Globally, only 5% of 45 million local business pages on Facebook are active advertisers as local retailers still have a hard time understanding what online advertising can do for them. Using GotU’s technology, SMBs at smaller budgets can finally purchase, understand and measure results of local online ads in terms of the reach & frequency per real people reached. This new optimisation technology for Facebook ads focused on offline ROI allows business directories to offer better digital campaigns to their clients at a large scale.

“To stay relevant, innovation is key. Innovation is not about digital, it’s about culture. First we need to understand the customer and their decision making process. With that philosophy, we provide our white-label solution to SMB marketing companies and business directories so they can offer our product and bring better results to millions of local businesses everywhere. Winning the Innovation Spotlight Award is a confirmation that our customer-centric approach is a step in the right direction, and that we are a leader amongst the vast offerings of the Facebook Marketing Partner community.” Amedeo Guffanti explained.

About GotU: GotU is a London-based advertising technology solutions provider for SMB Marketing Partners and business directories like DTG Netherlands, as well as large retail and restaurant chains. For enquiries, please contact Emma Koitola, info@gotu.io.

Download the official Press Release in a PDF here.

Read Facebook Marketing Partner’s announcement on the Facebook Innovation Spotlight Award Winners for Real Results.


Watch the video about the Facebook Innovation Spotlight winner, GotU:



See the awarded Success Story, GotU’s campaign for DTG Netherlands & SeeMe Org:


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